Skip to content
Red Dot Programmatic — home

About us

We built the media desk our clients kept asking for.

Red Dot Programmatic is part of Red Dot Marketing, the Dubai agency that runs Google, Meta and TikTok campaigns for brands across the region. When those clients wanted YouTube at scale, streaming TV and premium publishers, we built a team to deliver it.

Our story

Why we started

Search and social carry most digital budgets in the Gulf. But a large share of people's screen time happens elsewhere — on news and lifestyle sites, YouTube, streaming TV, podcasts and the digital screens they drive past. Buying that media well usually takes an enterprise platform and a specialist team.

So we put both under one roof. Red Dot operates Display & Video 360 for brands and partner agencies, plans in the languages and markets our clients sell to, and keeps commitments sized to the campaign, not to a multinational.

Visit Red Dot Marketing ↗

Mission

Get every client's message onto the screens that matter to them, with clear numbers behind every dirham spent.

Vision

Make Red Dot the first call for Gulf brands and agencies who want programmatic that's easy to start and easy to measure.

The way we work

  • Plain numbers

    Fees and results you can read without a glossary, live in Growth Hub.

  • Local know-how

    Plans shaped by language, culture, Ramadan, Eid and the markets you sell to.

  • Hands on

    Specialists adjust your campaigns weekly or faster, not monthly.

  • Brand first

    Performance never at the expense of brand safety, data quality or customer trust.

The full mix

Programmatic is one part of a joined-up plan.

Every channel gets a defined job. Red Dot Marketing runs search and social too, so your programmatic activity is planned with the rest of your media, not beside it.

  1. 01Build desireYouTube · DV360 programmatic · Premium publishers · Digital out-of-homeCreate awareness and consideration with high-impact storytelling.
  2. 02Spark discoveryMeta · TikTok · Snapchat · YouTubeGet people engaging through social and platform-native formats.
  3. 03Capture intentGoogle Search · Performance Max · Meta · LinkedInTurn active interest into enquiries, bookings and sales.
  4. 04Nurture & convertRetargeting · Consented CRM audiences · Sequenced messagingBring back engaged prospects using behaviour and first-party data.

Governance

Performance without losing control.

  • Brand suitability

    Approved publishers, category and keyword exclusions, and viewability and invalid-traffic monitoring.

  • Budget control

    Agreed campaign structures, pre-launch QA, pacing thresholds and logged optimisation changes.

  • Data integrity

    Consistent tracking, validated conversion events and consent-aware data handling.

  • Human-led AI

    Automation speeds up analysis and reporting; people approve every recommendation and creative.

Approve → Monitor → Respond → Learn

Case studies

Proof from the field.

Performance-media campaigns delivered by Red Dot Marketing. Client names are withheld; platforms used are shown on each card.

All case studies
  • Meta · Google · YouTube8 weeksAwareness

    Premium hospitality brand · UAE

    6.29M impressions

    Full-funnel demand for a premium hospitality venue

    Meta, Google Search, Performance Max and YouTube worked together across the journey — building awareness, catching high-intent searches and driving traffic towards bookings.

    YouTube views
    643K+
    YouTube views
    Clicks (Google + Meta)
    117K+
    Clicks (Google + Meta)
  • Meta · TikTok10 weeksConsideration

    Luxury hospitality launch · UAE

    2.94M impressions

    Launching a new luxury concept in Dubai

    A phased launch moved from teaser and reveal content into website traffic and retargeting, using hyperlocal Dubai targeting and premium lifestyle audiences.

    Reach
    1.4M
    Reach
    Clicks
    51K+
    Clicks
    Meta CTR
    2.98%
    Meta CTR
  • Meta4–6 weeksConversion

    Luxury jewellery brand · GCC

    67+ sales conversations

    Testing new GCC markets for a UAE jewellery house

    New Arabic and English campaigns in selected Qatar and Kuwait cities, with market-by-market audience testing and a WhatsApp-led direct-response journey.

    New GCC markets validated
    2
    New GCC markets validated
    Strongest-performing creative
    Arabic
    Strongest-performing creative

Based in Dubai, United Arab Emirates.

Planning for the UAE, Saudi Arabia, the wider GCC and the countries your customers fly in from.

Work with us

Get started

Let's put your brand on more screens.

Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.

Plan my campaign