Industry · Real estate

Sell off-plan to buyers on three continents.

Gulf property is bought by residents and by investors abroad. We plan campaigns market by market — the UAE, the wider GCC, the UK, India, Europe and beyond — so each launch reaches the buyers most likely to put down a deposit.

Plan my campaign See our approach

What's in the way

Why property is hard to market

01
Buyers live everywhere
A single tower can sell to Emiratis, Saudi investors, British expats and Indian families — each reading different media in different languages.
02
Months of homework
People compare developers, locations, payment plans and handover dates long before they call a sales centre.
03
Too many tyre-kickers
A flood of cheap form-fills burns your sales team's time. What counts is enquiries from people who can actually buy.

How we tackle it

What a Red Dot property plan looks like

Video creates the buzz at launch in each source market. Native and display keep the project in view while buyers do their research, and re-engagement brings them back once they want to talk.

Build my plan About DV360

Separate budgets and creative per country, city and language
Audiences interested in property investment and premium lifestyle
YouTube and connected TV for launch films; native for project and area guides
Follow-up ads for brochure downloaders and floor-plan viewers

Channels we use for real estate

Recommended formats

Formats we would shortlist for real estate.

See all formats

Display
Image and HTML5 banners on the news, lifestyle and business sites your buyers read every day.
Video
YouTube, publisher video and streaming placements, planned as one audience.
Native
Placements styled like the article around them, so your message reads as content, not clutter.
Interactive
Tap, swipe and answer units that turn viewers into participants.