Skip to content
Red Dot Programmatic — home

Industry · Health & wellness

Healthcare marketing that keeps patient trust.

We help hospitals, clinics, aesthetics centres and wellness brands reach people looking for care — following each authority's advertising rules and protecting patient privacy.

What's in the way

What makes health marketing different

  1. 01

    Approvals and claims

    Health authorities and platforms restrict wording, imagery and claims, and many ads need pre-approval.

  2. 02

    Privacy comes first

    You can't target people by their personal health signals, so audiences have to be built another way.

  3. 03

    Patients choose carefully

    People pick a doctor or clinic they trust, so tone and placement matter as much as reach.

How we tackle it

How we run health campaigns

Topic-based targeting instead of personal data, neighbourhood targeting around your facilities, and creative checked against the rules.

  • Placements beside wellness, family and lifestyle content
  • Targeting by neighbourhood around each clinic or hospital
  • Approved publisher lists and policy-checked creative
  • Campaigns that drive appointment bookings and enquiries

Channels we use for health & wellness

Recommended formats

Formats we would shortlist for health & wellness.

See all formats
  • Display

    Image and HTML5 banners on the news, lifestyle and business sites your buyers read every day.

  • Video

    YouTube, publisher video and streaming placements, planned as one audience.

  • Native

    Placements styled like the article around them, so your message reads as content, not clutter.

Get started

Let's plan your next health & wellness campaign.

Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.

Plan my campaign