Format gallery
Six ways to show up. One team to run them.
Browse mock-ups of every ad type we buy, with notes on what each one is good at. Your plan will usually combine two or three.
Display
Big reach, sharp aim
Display is the workhorse of a programmatic plan. It shows your brand to large audiences at a low cost per thousand, and because every impression is bought on data, the budget concentrates on the people most likely to act.
- IAB standard sizes plus large-canvas units like billboards and half-page skins
- Static, animated and HTML5 creative — including product feeds that update prices automatically
- One campaign covers laptop, phone and tablet
- Placement lists, viewability targets and frequency caps set before launch
Works well for: Launch bursts, keeping your name front of mind between purchases, and bringing site visitors back.
Build a display campaignVideo
Sight, sound and motion in one buy
Nothing explains a product or builds feeling for a brand faster than video. Through DV360 we plan YouTube alongside article video and streaming apps, so you see one combined reach number and nobody sees your ad ten times a day.
- YouTube in-stream, non-skippable and six-second bumper spots
- Outstream players that start when a reader scrolls to them
- Story-in-order delivery: teaser first, details second, offer last
- Bidding tuned to views watched to the end, reach or sales
Works well for: New launches, explainer content, brand films and lifting awareness quickly.
Build a video campaignNative
Reads like editorial, works like advertising
Native units take on the fonts, colours and layout of the publisher, so your headline and image sit naturally inside the page. People who are reading to learn are more willing to click through to something that looks like more reading.
- Content-recommendation slots and in-feed units on quality publishers
- Supply one headline, image and short description — the system resizes it everywhere
- Good for first contact and as a gentle second touch after a site visit
- Pairs naturally with guides, comparisons and long-form landing pages
Works well for: Decisions people research first — property, banking, private clinics, universities and B2B services.
Build a native campaignAudio
In their ears, not in their way
Audio catches people during hours when they are not looking at a screen at all — the commute on Sheikh Zayed Road, the evening run, the afternoon at a desk with headphones on. Spots play one at a time, so your voice has the moment to itself.
- 15- and 30-second spots in English, Arabic or both
- Optional clickable banner shown alongside the spot in the app
- Music-streaming and podcast supply, subject to availability in each market
- Targeting by listener profile, genre, mood and time of day
Works well for: Retail promotions, F&B, events, car dealers and any brand with a memorable voice or jingle.
Build a audio campaignInteractive
Ads people actually play with
Interactive units invite a small action: pick a favourite, flip through a gallery, spin a car around, answer a quick question. Every tap tells you what that audience cares about, and that signal can shape the next ad they see.
- Quick polls, quizzes, swipeable galleries and expanding panels
- Product explorers and 360° views for high-value items
- Engagement signals you can reuse when building follow-up audiences
Works well for: Model launches, new developments, card and account products, and lead-generation campaigns.
Build a interactive campaignIn-app
Where the phone time really goes
Most of the hours people spend on their phones happen inside apps, not browsers. In-app buying reaches them there — in games, utilities, news and lifestyle apps — using device-level signals rather than browser cookies.
- Interstitials, banners and native units in vetted apps
- Opt-in video that people choose to watch in exchange for a reward
- Location and device signals for local relevance
- Install campaigns and win-back campaigns for lapsed users
Works well for: Delivery and ride apps, e-commerce, fintech wallets, games and loyalty programmes.
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