Channel · Audio & podcasts
Put your brand in their headphones.
Programmatic audio places short spots inside music streaming, online radio and podcasts. It covers the long stretches of the day people spend listening — driving, training, cooking or working — rather than scrolling.
The case for it
What audio does well
A clear stage
Audio breaks are short and run one spot at a time, so your message isn't fighting a page full of others.
Mood and moment
Match the spot to the listening context — upbeat for the gym, calm for the evening, news-led for the morning drive.
Memory at low cost
Repeated listens build recall cheaply and make your video and display work harder.
Spot plus banner
Let them tap what they just heard.
Where the publisher supports it, your spot can come with a small clickable banner in the app. Listeners who glance at their phone can act right away.
Plan this with us- 115- and 30-second spots, English, Arabic or both
- 2Clickable banner shown in-app during the spot where supported
- 3Music and podcast supply confirmed for each market before launch
Formats
What runs on Audio & podcasts.
More channels
Better together in one plan.
- YouTubeThe region's favourite video platform, bought alongside the rest of your video plan.
- Connected TVYour commercial inside streaming apps on the living-room TV, aimed at the households you choose.
- Digital out-of-homeDigital screens in malls, along major roads and in transit — booked by the hour.
FAQ
Audio & podcasts: your questions.
Can you write and record the spots?
Yes. Red Dot can script, cast and produce spots in English and Arabic, or adapt audio you already have.
Get started
Ready to add Audio & podcasts to the mix?
Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.
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