DSP · Google Display & Video 360
Google's flagship ad platform, operated by a team in Dubai.
Display & Video 360 is the platform big advertisers use to buy media across YouTube, thousands of publishers, streaming TV and audio. Red Dot plans and operates it for you, with commitments sized for a growing brand rather than a multinational.
What it does
What you can do with DV360
YouTube and far beyond
YouTube, quality news and lifestyle sites, apps, streaming TV and audio — plus private deals with selected publishers.
Audiences built on intent
Combine Google's signals about what people search for and watch with the customer data you already hold.
Creative in any shape
Banners, HTML5, video, catalogue-driven ads, CTV spots and audio, all managed in one place.
Bidding that keeps learning
Automated bids adjust to your goal every hour, while we watch pacing and results daily.
Buying options
Choose how you buy
Not every impression should be bought the same way. We mix deal types to balance scale, price and control for each campaign.
| Deal type | Who's in | How the price is set | Is the space held for you? |
|---|---|---|---|
| Open auction | Open to all buyers | Live bidding | No |
| Private auction | Buyers the publisher invites | Live bidding above a floor | No |
| Preferred deal | One buyer gets first look | Agreed fixed price | No |
| Programmatic guaranteed | One buyer | Agreed fixed price | Yes — volume is reserved |
Measurement
Plugs into Google's measurement stack
DV360 shares data with Google's ad serving, analytics and creative tools, so we can follow a campaign from the first impression to the sale without stitching spreadsheets together.
- Campaign Manager 360
- Google Analytics 4
- Floodlight
- Studio 360
- Search Ads 360
- BigQuery
DV360 vs Google Ads
Where DV360 goes further than Google Ads
Keep Google Ads for search — it's excellent at it. DV360 is the tool for broader reach, more control and buying across many sources at once.
| Google Ads | DV360 with Red Dot | |
|---|---|---|
| Where ads can run | Google's own sites and its partner network | Google plus most major independent exchanges |
| Ways to buy | Auction | Auction, private deals and reserved volume |
| Video | YouTube and Google video partners | YouTube plus publisher video, streaming TV and audio |
| Working with publishers | Not available | Negotiate deals with chosen sites |
| Audiences | Google segments plus your lists | Google segments, your lists and specialist data partners |
| Controlling repetition | Set per campaign | One cap across every channel and device |
| Brand protection | Built-in exclusions | Built-in exclusions plus independent verification |
| Who operates it | You, self-serve | Red Dot's programmatic team |
Already running Google Ads? Keep it — DV360 adds reach beyond it. Ask us how they work together.
Ad formats
Every format, one platform.
Display
Image and HTML5 banners on the news, lifestyle and business sites your buyers read every day.
Video
YouTube, publisher video and streaming placements, planned as one audience.
Native
Placements styled like the article around them, so your message reads as content, not clutter.
Audio
Short spots on music streaming and podcasts — reaching people on the drive, at the gym or at their desk.
Interactive
Tap, swipe and answer units that turn viewers into participants.
In-app
Full-screen and native placements inside the apps people open dozens of times a day.
FAQ
DV360, explained.
Will we have our own DV360 account?
Your campaigns run in a dedicated advertiser account, and you get reporting access to it. Red Dot looks after setup, ad trafficking and daily optimisation.
How much should we plan to spend?
There's no large fixed commitment. We'll suggest a budget based on your markets, goals and flight length — enough for the bidding to learn, without overspending.
Can YouTube and banners run in the same plan?
Yes, and that's one of the main reasons to use DV360. YouTube, display, video, CTV and audio share audiences and a single frequency cap.
What will reporting look like?
A live dashboard for delivery and results, plus scheduled reviews with your account lead against the KPIs in your media plan.
Get started
Put DV360 to work for your brand.
Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.
Plan my campaign