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Channel · Connected TV

Your commercial, on the biggest screen in the house.

Connected TV places your video inside streaming apps watched on smart TVs. You get the presence of a television commercial, but you pick the audience, set the spend day by day and read results the way you would for any online campaign.

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The case for it

Why brands add connected TV

  • Undivided attention

    Living-room viewing is relaxed and the ad fills the whole screen — ideal for launches and brand films.

  • Households you choose

    Spend goes to the households that fit your audience, rather than to a programme slot and everyone watching it.

  • Numbers you can check

    See how many homes you reached, how often, how many watched to the end and how many visited your site afterwards.

TV and phone together

Start on the sofa, finish on the phone.

We plan connected TV with YouTube and mobile video so a household that sees your commercial in the evening can meet a shorter, clickable version on their phone the next day — without overdoing it.

Plan this with us
  • 1One frequency limit shared across TV, YouTube and mobile
  • 2Streaming-app supply checked market by market before you commit
  • 3Reporting that separates the new reach CTV adds

Formats

What runs on Connected TV.

See all formats

  • Video

    YouTube, publisher video and streaming placements, planned as one audience.

More channels

Better together in one plan.

  • YouTubeThe region's favourite video platform, bought alongside the rest of your video plan.
  • Audio & podcastsSpots on music streaming and podcasts for the hours people spend listening.
  • Digital out-of-homeDigital screens in malls, along major roads and in transit — booked by the hour.

FAQ

Connected TV: your questions.

  • How much connected TV is there in the GCC?

    Supply is growing but uneven between countries and apps. Before you commit budget, we'll show you the apps, estimated household reach and costs for each target market.

  • Will our existing TV commercial work?

    In most cases, yes. Standard 15- and 30-second broadcast edits run well on connected TV.

Get started

Ready to add Connected TV to the mix?

Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.

Plan my campaign