Industry · Finance & fintech
Grow accounts without risking the brand.
Banks, insurers, investment platforms and fintech apps need reach and reputation at the same time. We place their ads on vetted publishers and follow the advertising rules of each market and platform.
What's in the way
What financial marketers have to manage
- 01
Rules in every market
Central-bank guidance and platform policies limit what you can say and who you can target — and they differ by country.
- 02
Reputation is fragile
One ad beside the wrong headline can undo years of trust.
- 03
Valuable people are scarce
Affluent customers and business owners are a small, sought-after group that social platforms charge a premium to reach.
How we tackle it
How we run finance campaigns
Vetted publishers, careful targeting and longer journeys that give people room to compare.
- Pre-approved publisher lists and content exclusions on every campaign
- Private deals with business and news publishers
- Audiences of affluent individuals, SME owners and active financial researchers
- Install and sign-up campaigns for banking and wallet apps
Channels we use for finance & fintech
Recommended formats
Formats we would shortlist for finance & fintech.
Display
Image and HTML5 banners on the news, lifestyle and business sites your buyers read every day.
Video
YouTube, publisher video and streaming placements, planned as one audience.
Native
Placements styled like the article around them, so your message reads as content, not clutter.
In-app
Full-screen and native placements inside the apps people open dozens of times a day.
Get started
Let's plan your next finance & fintech campaign.
Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.
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