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Industry · Automotive

From reveal to test drive.

We help distributors and dealer groups make noise when a new model lands, then turn that interest into showroom visits and booked test drives.

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What's in the way

Where car marketing gets stuck

  1. 01

    Shoppers take their time

    Buyers compare brands, trims, finance deals and trade-in values over many weeks before they visit.

  2. 02

    Big launch, small window

    A reveal needs huge reach in a few weeks, then steady follow-up for months afterwards.

  3. 03

    Linking ads to the showroom

    Proving which ads led to showroom visits and test drives takes careful tracking from day one.

How we tackle it

How we run automotive campaigns

Video for the reveal, interactive units to explore the car, and lead-focused follow-up near your showrooms.

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  • Audiences currently shopping for a new car
  • Launch films on YouTube and streaming TV
  • Swipeable model explorers and spec comparisons
  • Test-drive campaigns targeted around each showroom

Channels we use for automotive

Recommended formats

Formats we would shortlist for automotive.

See all formats

  • Display

    Image and HTML5 banners on the news, lifestyle and business sites your buyers read every day.

  • Video

    YouTube, publisher video and streaming placements, planned as one audience.

  • Audio

    Short spots on music streaming and podcasts — reaching people on the drive, at the gym or at their desk.

  • Interactive

    Tap, swipe and answer units that turn viewers into participants.

Get started

Let's plan your next automotive campaign.

Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.

Plan my campaign