Channel · Digital out-of-home
Mall, road and metro screens, scheduled by the hour.
Programmatic DOOH lets you run on digital screens in malls, beside major roads and in transit hubs, choosing the hours and areas that match your audience. Budgets and creative can change during the campaign instead of being locked into a fixed booking.
The case for it
Why programmatic DOOH
Only the hours that count
Show up during the morning commute, the weekend mall rush or the hours around your store opening — and stay dark the rest of the time.
No long lock-ins
Shift budget between screens and areas as results come in, rather than committing to a whole month up front.
Joined up with mobile
Follow up with mobile ads for people who were near the screens while your campaign was running.
Context-aware creative
A different message at 8am and 8pm.
Creative can rotate by time, temperature or live data. Coffee in the morning, cold drinks when it passes 40°C, a dinner offer as offices empty out.
Plan this with us- 1Mall, roadside and transit networks, depending on market
- 2Hour-by-hour scheduling and area selection
- 3Mobile follow-up for people near the screens
Formats
What runs on Digital out-of-home.
More channels
Better together in one plan.
- YouTubeThe region's favourite video platform, bought alongside the rest of your video plan.
- Connected TVYour commercial inside streaming apps on the living-room TV, aimed at the households you choose.
- Audio & podcastsSpots on music streaming and podcasts for the hours people spend listening.
FAQ
Digital out-of-home: your questions.
Which screen networks are available?
It depends on the country and which networks are connected to the platform at the time. We'll share a screen list and map for your target areas before you commit.
Get started
Ready to add Digital out-of-home to the mix?
Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.
Plan my campaign