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Channel · YouTube

YouTube, planned as part of the bigger picture.

Most brands buy YouTube on its own and buy everything else separately. We buy it through DV360 together with publisher video and streaming apps — one budget, one cap on how often each person sees you, and one report.

Plan my campaign Runs on DV360

The case for it

What YouTube adds to a plan

  • Where the region watches

    From recipe videos to football highlights, YouTube is a daily habit across the GCC — in English, Arabic and Hindi.

  • On the big screen too

    A growing share of viewing happens on living-room TVs, giving your spot cinema-style presence at a digital price.

  • Built on intent

    Reach people based on what they have been searching for and watching lately, not only their age and gender.

Sequenced storytelling

A three-part story, not one ad on repeat.

With sequencing, the same viewer sees your ads as chapters: a short hook first, the product in detail next, and the offer at the end. Each spot picks up where the last one stopped instead of repeating it.

Plan this with us
  • 1Chapters follow a fixed order, or adapt to whether the viewer watched or skipped
  • 2Mix six-second bumpers with longer skippable and non-skippable cuts
  • 3One story across phone, laptop and TV

Formats

What runs on YouTube.

See all formats

  • Display

    Image and HTML5 banners on the news, lifestyle and business sites your buyers read every day.

  • Video

    YouTube, publisher video and streaming placements, planned as one audience.

More channels

Better together in one plan.

  • Connected TVYour commercial inside streaming apps on the living-room TV, aimed at the households you choose.
  • Audio & podcastsSpots on music streaming and podcasts for the hours people spend listening.
  • Digital out-of-homeDigital screens in malls, along major roads and in transit — booked by the hour.

FAQ

YouTube: your questions.

  • We already run YouTube in Google Ads. Why move it?

    Keep what works there. Running YouTube inside DV360 lets us manage it together with your other video and display buys — sharing audiences, frequency limits and reporting — which is hard to do across two separate tools.

  • Which video files do we need?

    A 15- or 30-second edit covers most placements. A six-second cut-down helps a lot. If you're starting from scratch, Red Dot's creative team can produce them in English and Arabic.

Get started

Ready to add YouTube to the mix?

Tell us about the campaign. We'll send back a recommended plan, a forecast and a launch date.

Plan my campaign